LOS ANGELES, Feb 1, 2008 / FW/ — Live life to the fullest is the message of Sunsilk’s ‘Life Can’t Wait’ advertising campaign that breaks online today at www.lifecantwait.com and debuts during the broadcast of Super Bowl XLII on Sunday February 3 on television.
 Madonna |
 Marilyn Monroe |
 Shakira |
Inspired by the world’s most iconographic females — Madonna, Shakira and Marilyn Monroe — all of whom symbolize the power of expression and making life happen. The campaign aims to inspire women from all over the globe to live their own lives to the fullest.
Spanning three continents and fifteen countries, the campaign showcases these universal icons and reveals significant and life-defining moments in their lives — moments that inspired them to discover themselves, their identities and their always-evolving styles. The series of ads represent three artists who embody making life happen and seizing the moment.
Created by DeGrippes Gobe in Paris, the “Life Can’t Wait” Campaign was born from the global insight that hair, more than any other physical attribute, plays a crucial role in a girl’s power of transformation and self-expression. Research conducted in six countries with 3,000 women revealed the universal truth that twenty-something women find having “good” hair can be a trigger for seizing opportunities.
The campaign will rollout worldwide following its Super Bowl debut, premiering in countries including India, Brazil, Thailand and Mexico. To continue the momentum domestically, beginning on February 4, “Life Can’t Wait” will have a presence on marquee billboards in New York, Los Angeles and Chicago as well as a robust TV plan. It will also be supported by homepage takeovers on key Web sites including AOL, TMZ.com and MySpace.
“We’re proud to unveil a powerful global campaign that features three truly inspirational icons,” said Stan Cook, Vice President of U.S. Hair Care Operations, Unilever. “They’re celebrated not only for their accomplishments but for living with passion and urgency as well as having the confidence to take leaps of faith — with their lives and their looks. Our hope is to inspire a new generation of women to do the same.”
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[...] Madonna, Shakira and Marilyn Monroe Star in Sunsilk’s ‘Life Can’t Wait’ Campaign [...]
[...] Madonna, Shakira and Marilyn Monroe Star in Sunsilk’s ‘Life Can’t Wait’ Campaign Inspired by the world’s most iconographic females — Madonna, Shakira and Marilyn Monroe — all of whom symbolize the power of expression and making life happen. The campaign aims to inspire women from all over the globe to live their own lives to the fullest. Spanning three continents and fifteen countries, the campaign showcases these universal icons and reveals significant and life-defining moments in their lives — moments that inspired them to discover themselves, their identities and their always-evolving styles. The series of ads represent three artists who embody making life happen and seizing the moment. [more] Print This Post Subscribe to our RSS Feed RSS feed for comments on this post. TrackBack URL Write a comment [...]
[...] Shakira fans, this is a good time to see your favorite icons online and on television. According to Fashion Blog, these three women are the stars of Sunsilk’s upcoming advertising campaign. Here’s an [...]