DALLAS, Apr 15, 2008 / FW/ — Though there are rumors that Roberto Cavalli is looking into cashing in his label, the Florentine designer does not show signs of slowing down in terms of business promotions. Just Cavalli announced today the launch of its new advertising campaign starring 5 players from the Italian Rugby team Montepaschi Viadana.
Shot by photographer Gianpaolo Sgura in the team’s official locker-room, the black & white, yearbook style rendition of the ad gives it a classic and innocent look with varsity boys’ impishness.
The advertising campaign features Aldo Birch, Ross Curlew, Matthew Harvey, Hayden Pedersen and Kaine Robertson (Kaine is also playing in the Italian National Team), all members of the Montepaschi Viadana team.
Founded in 1970, the Montepaschi Viadana team has played in the National Excellence Championship Super 10, Italian Cup and the prestigious European Competition “Heineken Cup”.
The ad featuring the Italian rugby players will run starting June 2008 in a selected number of Italian and international magazines.
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[...] Italian Rugby Team Players Headline Just Cavalli Men’s Underwear Ad Campaign [...]