DALLAS, Aug 28, 2008 / FW/ — Though Madison Avenue had warned marketers that consumers have reached ‘eco-fatigue’ meaning, they are tired of reading and hearing about it, true environmentalists are continuing the campaign, the latest being Be EcoChic, a collaboration between The Sierra Club, top designers and celebrities to prove that environmentalism is fashionable.
As [...]
Be EcoChic Makes Everyone Green With Envy
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