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Announcing: “Fashion Central at Vanderbilt Hall”

NEW YORK, Aug 26, 2010 / — Call it “Fashion Central” if you want because that will be a new moniker for Grand Central Terminal as the Union Square Agency holds “Fashion Central at Vanderbilt Hall” from Sep 8 – 10, 2010 at New York’s best known subway station.

Being held in conjunction with New York Fashion Week and to celebrate Fashion’s Night Out, “Fashion Central” is an interactive environment where consumers can experience the excitement of fashion week without an invitation!

Open to the public, the historic Vanderbilt Hall will host a stylish state of the art Pop-Up shopping and experiential pavilion September 8th, 9th, and 10th.

Brands like Conair, Match.com, Amrita Singh and Silhouette Eyewear will be promoting their latest products and features and offering exciting promotional opportunities.

Consumers will receive complimentary makeovers and beauty touch ups, mingle with VIP guests making special appearances, receive product samples and enter to win fabulous gift bags and prizes.

Lucky attendees will be chosen daily to take home the ultimate fashionista gift bag and prizes from Martin Katz, Judith Ripka, Thompson Hotel Beverly Hills, Casio Baby-G watches, Land’s End, Solstice, Claire Handbags, Conair, Match.com, Amrita Singh, Eucalan, Love Lost and What I Wore.

“Fashion Central” will celebrate the spirit of Fashion Week by bringing consumers and industry insiders to one location. This is not your typical fashion event!