Unveiled last February 12, 2014 at New York’s Center 548, the Joie Fall 2013 imagines “the Joie girl roaming through Paris on a long, autumn afternoon, exploring hidden alleyways and local flea markets.”
Serge Azria, the Creative Director and CEO sees the Joie girl to be perfectly undone with moody undertones, her look is complemented by a laissez-faire approach to life as she strolls down city streets, sipping wine at a café and taking in the city’s charms.
From the JOIE Facebook page:
Since its inception in 2001, JOIE has been one of the most sought after contemporary brands catering to the savvy, fashion minded, modern woman.
Understatedly chic, JOIE’s designs are constantly inspired by the Southern California lifestyle and its casual, yet sophisticated way of life. Originally known for its signature cargos, JOIE has emerged as a lifestyle brand, a complete collection of ready-to-wear and accessories.