Behind the Scene: Wildfox 2015

IMG_3854Founded in 2007 and based in Los Angeles, Wildfox is known for its clothes that tell a story. Hence for Fall 2015, WILDFOX Creative Director Kimberley Gordon tells the story of “La Dolce Vita” via a collection that was inspired by the idea of escaping winter for a vacation along Italy’s Amalfi coast.

To achieve this, the brand transformed the garden dining room of Il Cortile, in NYC’s Little Italy, into a set where 22 models displayed looks in categories titled ‘Il Pastello’ (Pastel Gelato Girls), ‘Cameriera’ (Restaurant Girls), and ‘Vingeto’ (Vineyard Girls), while the female group Tre Bella sang classic Italian songs. Beauty looks captured the iconic 60s Sophia Loren, with hair by Jorge Luis for Cutler Soho and makeup by Vincent Longo.

“I kept feeling like I didn’t want summer to end. I’d been looking through Slim Aarons’ “La Dolce Vita” and I wanted to slip inside the book and onto the lounge chairs,” explained Creative Director Kimberley Gordon about her inspiration.

Since Wildfox’s inception, the brand has grown to include categories outside the core knitwear range, including Denim, Essentials, Intimates, Kids, Pajamas, Sun, Swim, and a White Label collection of luxuriously soft sweater knits, laces, chiffons, velour, and sequins.

Wildfox launched its first flagship store in Los Angeles in September 2014 with additional U.S. locations planned for Malibu in late spring 2015, New York, Miami, and Chicago. In partnership with Elizabeth Arden, the brand is set to introduce its first fragrance for summer 2015.

The brand can be found online at Wildfox.com, at the Sunset Plaza flagship store in Los Angeles, and at better retail boutiques nationwide including Ron Herman, Planet Blue, Akira, and Shopbop, along with select department stores such as Bloomingdale’s, Saks Fifth Avenue, Nordstrom and Neiman Marcus.

Internationally, Wildfox is distributed in over 30 countries worldwide including the U.K., France, Spain, Germany, Brazil, Japan, South Korea, Australia, Russia, and Taiwan and can be found in such stores as Selfridges, Harvey Nichols, Harrods, and TSUM.

Photos by Mekko Harjo