Stars, glitz and glamour in abundance featured at the opening of Germany’s first FENDI boutique. The luxury Italian brand held the official opening of its store at 12-14 Maximilianstrasse, a historical 19th-century building, on Tuesday, 18 March 2014.
Around 300 guests had been invited to an exclusive cocktail reception a the new premises. Many top guests received a personal welcome from the hosts, Pietro Beccari (Chairman and
CEO of FENDI), Karl Lagerfeld (Creative Director) and Silvia Venturini Fendi (Creative Director Accessories).
Over champagne and gourmet delicacies, the VIPs had the opportunity to examine the latest FENDI collection in the store’s two floors and 365 square metres. In addition to Ready-to-Wear and acccessories, particularly popular departments among women guests were the Made-to-Order Corner and the VIP Room for individual fittings.
Hot topic of conversation was the kooky limited-edition “Funich” Bag Bug and the luxury design of the boutique interior.
A BMW shuttle service then whisked guests to the Haus der Kunst for the exclusive opening of the photography exhibition “The Glory of Water”. The exhibition presents fascinating photographs of Rome’s fountains taken by Karl Lagerfeld, a restored version of the fashion film produced by FENDI in 1977, “Histoire D’Eau” and an illustrated volume of the same name published by STEIDL-Verlag.
The exhibition will run from 19–25 March 2014.
Excerpt from the guest list
The Hosts: Pietro Beccari (Chairman und CEO), Karl Lagerfeld (Creative Director), Silvia Venturini Fendi (Creative Director Accessories)
The Guests (in alphabetical order):
NataliaAvelon (FENDI outfit & bag)
Minu Barati (FENDI outfit & bag)
Elna zu Bentheim-Steinfurt (FENDI shoes & bag)
Cecilia Dazzi Heino & Marie-Jeanette Ferch
Oda Jaune (FENDI outfit)
Franziska Knuppe (FENDI dress & bag)
Alexandra Neldel (FENDI dress bag)
Sara Nuru (FENDI bag)
Pheline Roggan (FENDI coat & bag)
Palina Rojinski (FENDI bag)
Minzi zu Hohenlohe-Jagstberg (FENDI dress & bag)
Collien Ulmen-Fernandes (FENDI bag)
Nadine Warmuth (FENDI dress & bag)