Lucy Hale Headlines Bongo Spring 2013 Campaign

DALLAS, Jan 30, 2013/ — We love her as Aria Montgomery in Pretty Little Liars; her fans will love her just the same as Lucy Hale headlines the Bongo Spring 2013 campaign.

Hale, continuing her association with Bongo, previously co-starred with Ashley Benson in the junior brand’s 2012 campaign. And in this new role as the face of the main brand of Bongo, Lucy joins a list of Hollywood’s “It” girls who have endorsed the brand including Kim Kardashian, Nicole Richie, Rachel Bilson, Liv Tyler and others.

This season, Bongo has teamed up with iconic fashion photographer Terry Richardson to shoot the campaign. The creative reflects Richardson’s signature style as Hale poses with fun and playful props including an oversized phone, a bubble machine, a fishbowl and a hula-hoop.

The Bongo collection includes junior apparel, girls’ apparel, swimwear, footwear, handbags, watches, jewelry, eyewear and additional accessories. Bongo apparel and accessories are available exclusively at Kmart and Sears stores nationwide and online at and

Members of SHOP YOUR WAY, the social shopping community and Rewards program of Sears and Kmart, will be able to shop Bongo while earning Points on purchases at