Social Media Access to the Pulse of Fashion

NEW YORK, Aug 28, 2010 / FW/ — With fashion week’s move to Lincoln Center, New York City’s creative hub has also became the de facto fashion center and American Express is also there!

Supporting its Cardmembers’ passion for fashion, American Express is providing lobby space at the Lincoln Center where Cardmembers and show attendees can share their enthusiasm about fashion via Twitter through the specially enhanced multimedia wall.

During Mercedes-Benz Fashion Week, connect with @americanexpress and check out the American Express Twitter Wall, which will display tweets in real time from those using the #AMEXMBFW tag from top industry voices, Skybox experts and Independent Fashion Bloggers, giving fashion goers instant insight and access to the many happenings inside the venue.

In addition, select designers will provide even deeper access by showcasing exclusive inspiration images and messages that helped formulate their collection hitting the runways this season.

Also this season, American Express has partnered with Twitter to create the first-ever Twitter Event Hub, providing fashionistas everywhere the opportunity to interact directly with top designers and industry insiders, while also getting access to the best runway moments of the week as they happen.

New York Fashion Week Spring 2011