NEW YORK, Nov 7, 2011/ FW/ — This winter Soia & Kyo has teamed up with the Lower East Side Girls Club to support the organization’s mission of “providing a place where girls and young women 8-23 can grow, learn, have fun, and develop confidence in themselves and their ability to make a difference in the world.”
Soia & Kyo recently hosted The Lower East Side Girls Club at their NYC showroom and invited the girls to learn about the inner workings of a fashion brand. During the visit, the girls voted on their favorite style from the season to be designated as the official “Lower East Side Girls Club” coat. (winning style shown at left)
The chosen style will launch on their website www.soiakyo.com November 11th and will offer shoppers a 40% discount off their purchase with 20% of the proceeds from the online sale of the style donated to the Lower East Side Girls Club.