3

adidas Originals x Pharrell Williams Coming Summer 2014

Pharrell Williams by Shadi PerezIt is a huge year for Pharrell Williams! Aside from being named the newest coach at NBC’s The Voice, he has also entered a long term partnership with adidas. The first adidas Originals x Pharrell Williams products will debut in the Summer of 2014.

Comments Pharrell Williams about his collaboration with adidas, “Working with an iconic brand like adidas is such an incredible opportunity. From the classic track suit, to growing up in Virginia wearing Stan Smiths, adidas has been a staple in my life. Their pieces are timeless. This is an exciting partnership for both me and for Bionic Yarn.”

This is the first time adidas has partnered with a designer who owns their own textile company. adidas will collaborate with Williams’ Bionic Yarn coming from The Vortex Project; an initiative with Parley for the Oceans to turn plastic debris from the oceans into yarn and fabric. Bionic Yarn will be used in some of Pharrell’s upcoming adidas Originals products.

“I am truly thrilled to work with Pharrell. He is a pop-culture icon that never fails to inspire, not just through his musical talent and craft, but through his many other interests. He is the perfect fit for the multi-faceted company that is adidas.” Dirk Schoenberger, Global Creative Director, adidas Sport Style Division

Dirk hit the mark about Pharell. His Despicable Me franchise soundtracks, his Oscar-nominated song ‘Happy’ and his Grammy-winning collaboration with Daft Punk on the breakout dance hit ‘Get Lucky and his dominance in record sales in 2014, Pharrell Williams is one of the most bankable celebrities nowadays.