Baume & Mercier turns the Hampton Collection into an event

Baume & Mercier turns the Hampton Collection into an event


PARIS, Oct 23, 2011/ — On October 18th, the video and dedicated website created for the launch of the new Baume & Mercier’s new Hampton collection was unveiled.

Shot in a ‘mansion’ style interior, the traditional residences of the Hamptons, the video is suffused with the characteristic light of this region between sea and sky and immerses us in a poetical and mysterious universe. Taking on the form of an initiation tale, it uses the symbolism of time regained through a child who discovers the Hampton Collection. Emotion and marvel are promised!

In keeping with the video the Collection website uses for its home page the interior of the “mansion” in which the video was shot, casting us back into its world of seaside living.

There is direct access to the products section containing inspiring texts, product specifications, 360° views of timepieces with the option of zooming in on key elements and exploded view images allowing the visitor to get to the heart of the models in this new range.

The Collection allows all of the harmony of the Hamptons to shine through: the rectangular shape of the initial Art Deco timepiece which inspired the collection has been retained; confidence with a satined domed volume on the case at 12 o’clock and 6 o’clock; a generously enhanced curved sapphire crystal; and a curved case side at 3 and 9 o’clock.

Other features of the collection are the modern two-toned dials with play on finishing and riveted Arabic numerals. However, the website is not content with merely displaying the models, it also provides information. Through videos which are available in the library section, it is possible to learn all about the Hamptons, the spirit of the place and of those who visited and who left their impression: artists in search of an inspirational haven.