CASIO G-SHOCK Goes for Shades Of Grey

CASIO AMERICA, INC. G-SHOCK SHADES OF GREYG-SHOCK continues to recognize the power, presence, and electrifying style of the GA110 this Spring with four new neon accented watches in shades of grey.

The GA110 timepieces, which sit within the popular G-Aviation collection, demonstrate G-Shock’s ability to move seamlessly between fashion and performance; sophisticated aesthetic and perfected functionality.

The GA110TS watch models are available in four tonal shades of matte grey with accents of neon blue (GA110TS-8A2), neon green (GA110TS-8A3), neon pink (GA110TS-8A4), and neon orange (GA110TS-1A4). Each model within this energizing series provides the rugged toughness and durability that G-SHOCK is known for, while maintaining superior style.

“G-Shock is thrilled to launch this new iteration of the most popular G-Shock Aviation (Gravity Master) watch,” says Shigenori Itoh, Chairman and CEO of Casio’s Timepiece Division. “Bright new hues make for the ideal Spring accessory.”

The impressive features of the GA110 Neon Color models include structured dual-ladder straps for a secure fit, the G-SHOCK Triple G Resist trio of shock-resistant technologies which allows the watch to withstand: dropping shocks, centrifugal gravity and harsh vibration. The series also features 200M water resistance, magnetic resistance, and auto LED light. To ensure superior timekeeping, the GA110TS utilizes the 48 – City World Time, Four daily alarms & 1SNZ. Additionally, these timepieces are equipped with 1/1000 Sec. stopwatch (100Hr), speed indicator, and 24H count down timer. The GA110’s neon hands and matching watch index, makes this series the perfect accessory for the warmer months ahead.

The GA110TS Neon Color watch series retails for $120 beginning in March 2014 at selected fashion boutiques, key jewelers and the G-SHOCK NYC Soho store.