Gift Cards with Personality

Gift Cards with Personality

gift cardLOS ANGELES, Dec 3, 2009 / FW/ — The gift card business is big business. Even with consumers pulling back from buying gift cards this year, the total spending is still expected to reach $23.63 billion though the average person spending is going down to $139.91 this year, compared to $147.33 last year, according to the NRF.

The recession might be the biggest factor for shoppers going for discounts instead of gift cards. And there are of course other factors, like to many, gift cards appear to be an impersonal gift, requiring little time and effort.

Then, there is the open-loop gift cards having too many fees – dormancy fees, maintenance fees, card replacement fees…you get the idea.

Now, a Pittsburgh based company will change all of that., the leading internet site for Secure Prepaid Visa gift cards is getting personal.

“Gift cards are no longer the impersonal gift,” stated Jason Wolfe, CEO of The popular website allows customers to upload a photo and get it placed on a Visa gift card. Pictures of dogs, kids and special occasions make the gift cards something special. In addition, also offers a greeting card that can be customized and sent with the gift card.

The company recently launched their no fee gift card. That’s right, no fees. These new cards have no monthly maintenance fees, no transaction fees, no card replacement fees and no expiration fees.

“The timing is perfect for the holiday season”, stated Wolfe. “Now more than ever shoppers are looking for value and the no fee cards offer a very practical solution”, stated Wolfe. Visa gift cards are accepted wherever Visa is accepted. The gift cards can be purchased on-line at in denominations ranging from $20.00 to $500.00.

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