MILAN, Nov 23, 2010 / — Forget reality (and crazed shoppers) altogether by opting to shop via iPhone and iPad with yoox.com applications. Stop and smell the eggnog.
Say ‘Bah humbug’ to holiday killjoys and bring on the virtual grotto to rediscover fun Decembers of the past with (snow-covered) mountains of present ideas for Christmas enthusiasts, design hipsters, book buffs and fashion lovers.
Make like an elf and kill-time online with a gift mix that blends the eclectic with the whimsical, the organic with the artificial, and the disposable with heritage pieces.
These days, even Santa Claus has Wi-Fi so yoox.com has decided to bring the traditional Christmas letter to Saint Nick into the digital age: it will be possible for users to send Father Christmas a “virtual letter” with a list of all their favorite pieces from yoox.com.
A chance to create personalized messages with a selection of products from your Dream Box, specially designed graphics and the possibility of adding a photo, either directly using a webcam or uploaded from a pc. A sure-fire way of ensuring only the most desirable gifts find their way under the Christmas tree.
Enter into aesthetic overdrive. Exclusive for yoox.com also design pieces such as the re-edition of the historical Zanotta ‘Cuculia’ by Alessandro Mendini – a line of tableware first released in 1985 along with, a special edition of Kartell’s Mademoiselle chair customized by Moschino with an exclusive heart print, available at the official online shop-in-shop of Kartell.
Design takes on playful, new forms with the collection by Cappellini & Walt Disney Signature limited edition.
In addition a yoox.com’s design area will propose an extensive design selection including from the best of Made in Italy such as Alessi, Bitossi by Fornasetti and Sottsass, Driade Kosmo, Magis, Memphis Milano, Moroso, among others to emerging names such as Gaia e Gino, Muuto and Menu.