London Fog Designer Collection Launches

London Fog Designer Collection Launches

London Fog Designer Collection (23)

NEW YORK, Mar 10, 2014/ — Badgley Mischka, Cynthia Rowley and Chris Benz “Re-imagine the Rain” as they signed the first London Fog Designer Collection.

Launched March 3rd on and expected to be available later this month at stores including Lord & Taylor, and Hudson’s Bay, capsule collection includes outerwear and umbrellas from each designer. Retail price points will range from $50 – $75 for umbrellas and up to $250-$400 for outerwear.

Celebrating the unveiling of the collection, Chrissy Teigen hosted a private event with designers Mark Badgley and James Mischka of Badgley Mischka, Chris Benz and Cynthia Rowley as guests of honor.

And just for fun, the designers along with Chrissy posed for photographs under a rain machine.

One of the oldest and most established U.S. fashion brands, the London Fog label includes women’s and men’s outerwear, handbags, footwear, luggage, cold weather accessories, eyewear, umbrellas and children’s.

For over 80 years, the brand has embodied a classic metropolitan appeal from corporate wear to weekend wear.

Photos courtesy of London Fog