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Material Girl Photo Shoot: Behind the Scenes with Rita Ora

Rita Ora Behind the Scene (5)Starring in her second fashion campaign for Material Girl, Rita Ora hit the streets of Miami as she was photographed for the Material Girl Spring 2014 campaign entitled “Material Girl Hits Miami”.

Miami’s hot spots that include The Welcome to Miami sign, Ocean Drive and the Raleigh Hotel pool served as the other protagonist in this fun campaign that is just the epitome of cool.

“There’s never a dull moment when working with Rita and our Miami shoot was no exception,” commented Dari Marder, Chief Marketing Officer, Iconix Brand Group Inc. “We were chased by paparazzi all day, but we still managed to get amazing shots of Rita being her playful and fun-loving self,” she added.

Commenting on her Material Girl spring campaign, Rita Ora stated, “I don’t think there are any rules in the fashion world and Material Girl is wonderful way to really express yourself.”

The multi-media marketing campaign debuted in the March issues of fashion and lifestyle magazines as well as online, outdoor, in-store and in Macy’s marketing collateral.

Photos courtesy of Material Girl