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The Beatles Mobile Pop-Up Shops To Hit The Road

LOS ANGELES, Nov 9, 2012/ — Next Tuesday, November 13, in an innovative one-day-only promotion, mobile Beatles pop-up shops in the form of customized double-decker buses will hit the streets of New York and Los Angeles, making several stops in each city throughout the day.

The mobile shops will be deployed to celebrate Tuesday’s hotly anticipated 180-gram vinyl LP release of The Beatles’ GRAMMY-winning remastered studio albums in stereo.

In addition to the 14 vinyl LPs, available individually or collected in a deluxe boxed edition with a stunning, elegantly designed 252-page hardbound book, the mobile pop-up shops will offer The Beatles’ acclaimed remastered studio album CDs in stereo and mono, as well as DVDs and Blu-rays for this year’s beautifully restored Magical Mystery Tour and Yellow Submarine feature films, and several Beatles merch items. In each city, a special Beatles t-shirt (one unique to New York and another to Los Angeles) will be available exclusively on the bus with minimum purchase, while supplies last.

The Beatles’ mobile pop-up shops will make stops next Tuesday, November 13 at the following confirmed locations:

New York :
* Midtown (9:30am – 11am): Seventh Avenue, between 49th Street and 50th Street
* SoHo (12pm – 1:30pm): Broadway, between Prince Street and Spring Street
* Wall Street (2:30pm – 4pm): Broadway, between Cortlandt Street and Liberty Street

Los Angeles :
* Hollywood (9:30am – 11am): Capitol Records, 1750 North Vine Street
* Santa Monica (12pm – 1:30pm): 1324 5th Street at Arizona Avenue (ICE at Santa Monica ice skating rink)
* Downtown (2:30pm – 4pm): L.A. Live (at Olympic Boulevard and South Figueroa Street)

Manufactured on 180-gram, audiophile quality vinyl with replicated artwork, the 14 albums return to their original glory with details including the poster in The Beatles (The White Album), the Sgt. Pepper’s Lonely Heart Club Band’s cutouts, and special inner bags for some of the titles.

The 252-page hardbound book, exclusive to the boxed edition, is authored by award-winning radio producer Kevin Howlett and features a dedicated chapter for each of the albums, as well as insight into the creation of the remasters and how the vinyl albums were prepared. The 12″x12″ book showcases a wealth of photographs spanning The Beatles’ recording career, including many images which were not included in the 2009 CD booklets.

The titles include The Beatles’ 12 original UK albums, first released between 1963 and 1970, the US-originated Magical Mystery Tour, now part of the group’s core catalogue, and Past Masters, Volumes One & Two, featuring non-album A-sides and B-sides, EP tracks and rarities. With this release, The Beatles’ first four albums make their North American stereo vinyl debuts. In 2013, the remastered albums will make their mono vinyl debuts.