Fashion Week at Smartwater Model Lounge

NEW YORK, Sep 2, 2010 / — Fashion week is arguably the busiest time for models and the newly minted Model Lounge created by UA Marketing is a sanctuary for female catwalkers, a place to relax and put their high-heeled feet up for a few moments.

The Model Lounge provides female models special privileges via the ultra-exclusive “All Access Privilege Card” and a destination where they can hang in between castings & shoots on a daily basis while being pampered and entertained.

During the New York fashion season, the smartwater® Model Lounge will take place at Union Square Lounge at Coffee Shop, (Sep 2 – 8) and Hotel Gansevoort Park Avenue, (Sep 9 – 16).

This ultra exclusive sanctuary – designed for female models at the top ten agencies – is the quintessential locale for models to kick off their heels, enjoy luxuries and privileges, escape the heat (of fashion week), and relax between castings, fittings and shows while hydrating with smartwater® and vitaminwater zero™ smartwater® Model Lounge also serves as an entertainment destination for female models during downtime.

Entertainment includes a smartwater® branded ping pong table, 60-inch TV provided by Sony for video games and movie screenings, eight laptops provided by Sony Vaio and much more.

Stepping into the trend setting spotlight once again, smartwater® Model Lounge will relocate to the just-opened Hotel Gansevoort Park Avenue during week two of the 15 day Fashion Week program.

Hotel Gansevoort Park Avenue will contribute its amenities as part of the Fashion Week program by granting access to the rooftop swimming pool, gym, and all other hotel facilities in addition to the Model Lounge ONLY red room; which, is complete with television coverage of Fashion Week.

Fashion Week at smartwater® Model Lounge will also offer models the luxury of courtesy Model Lounge vehicles provided by Porsche, including the all new Panamera and Cayenne. The fashionable vehicles will be available for two weeks (September 2nd through September 16th) to escort models to any destination in the city including castings, fittings, shows, agencies, presentations and more.

For more information, visit smartwater® Model Lounge New York at: www.modelloungenyc.com