Loree Rodkin Contributes for a “Brighter Future” in Haiti

NEW YORK, Mar 20, 2011/ —Designer Loree Rodkin raises awareness and money for relief efforts in Haiti with her newest jewelry offering. Recognizing that the island is still in need of help a year after being hit by a catastrophic earthquake, Rodkin decided to create the Brighter Future bracelet in collaboration with Sean Penn’s J/P Haitian Relief Organization. All sales from the bracelet benefit Haiti, offering customers an easy way to make a difference.

The Brighter Future bracelet is fashioned from tamarind-wood beads, a sterling silver dog tag and a Hamsa hand charm, and is adorned with gray diamonds and a single sapphire. It retails for $250, and has been be available online beginning February 24 at www.loreerodkin.com.

Sean Penn founded the J/P Haitian Relief Organization with the mission of saving lives and bringing sustainable programs to the Haitian people. Focusing on medical aid, protection and re-location, the organization began its relief efforts hours after the earthquake hit. They have since worked to effectively and quickly deliver help while keeping their mission in the public eye.

“Sean Penn is an old friend from my film business days,” said Rodkin. “I so admire his tireless and perilous efforts in helping the Haitians–they are so desperately in need, and will be for an eternity. I wanted to contribute in an ongoing way to do what I can.”

Known for her mix of modern and medieval designs, Loree Rodkin’s collection encompasses handcrafted jewelry, fragrances, candles, and eye couture. Her pieces have been worn by notable celebrities, including Michelle Obama, Cher, Madonna, and Elizabeth Taylor. The Loree Rodkin collection is available at select retailers worldwide.

For store locations, please visit www.loreerodkin.com