New EcoTools by Alicia Silverstone Cosmetic Bag and Brush

DALLAS, Dec 28, 2010 / FW/ — Slated to be available in stores on April 2011, the EcoTools by Alicia Silverstone Cosmetic Bag and Brush allows you to be gorgeous and kind to the environment at the same time.

With a modern take on going green that features soothing lavender, mint green and Alicia’s favorite flowers, the new collection offers bags for storing and transporting tools, as well as brushes to recreate Alicia’s signature fresh face.

The carriers are comprised of innovative eco-friendly materials such as natural hemp, recycled PET, non-toxic inks, and tree-free paper.

Made with a premium blend of embroidery, soft print, and textured material, the sustainable sets preserve the earth without sacrificing visual appeal. The compact Deluxe Pencil Case ($7.99) has a removable interior case, three storage pockets, and enough space for five brushes.

Conserve precious counter space and store the handy Hanging Valet ($15.99) on the bathroom door for convenient access to beauty must-haves. The tri-fold bag has three zipper compartments, including one removable bag, plus a secure hanging hook.

The 4-Piece Backstage Vanity Brush Set ($12.99) includes a convenient countertop brush holder stocked with the Finishing Brush, Angled Eyeshadow Brush, and Lash and Brow Groomer, for a flawlessly fresh face on the go. The revised 6-Piece Brush Set and Bag ($14.99) now holds even more of Alicia’s favorite, cruelty-free brushes – the Blush Brush, Mini Foundation Brush, Mini Powder Brush, Detailed Eye Shading Brush, and Spoolie Brush – and a natural hemp brush bag.

Two of the most popular cosmetic cases from the original EcoTools by Alicia Silverstone collection have been revamped and retooled with the new floral design. The Cosmetic Bag ($8.99) and Train Case ($14.99) carry all of the necessary beauty accessories for any occasion in the roomy compartments, and fit effortlessly into any tote or suitcase.

In a continued effort to give back, EcoTools has joined with 1% For The Planet®, an alliance of businesses committed to leveraging their resources to create a healthier planet. Therefore, 1% of EcoTools annual sales will be donated to the organization. EcoTools is passionate about beautifying the earth and its customers.

“After the success of the first launch, I am so proud to partner with EcoTools for another collection of beautiful and eco-conscious cosmetic bags,” says Alicia. “Together, we demonstrate it’s never been easier to get gorgeous while giving back to the earth!”

Alicia and EcoTools are proud to introduce three brand-new additions and three revised sets to the EcoTools by Alicia Silverstone collection for April 2011, available at Walmart, Target, and Walgreens.

www.eco-tools.com