Selfies with Ringo Starr and John Varvatos

John Varvatos And Ringo Starr Press ConferenceOn the same day that Ringo Starr turned 74, John Varvatos also launched his eponymous label’s Fall 2014 advertising campaign which happens to feature Ringo Starr.

This launch also kicked off an initiative that combines the campaign, a short film and a social media component to support The Ringo Starr Peace & Love Fund, which, through the David Lynch Foundation, helps implement stress-reducing modalities for at-risk populations suffering from epidemic levels of chronic stress and stress-related disorders that fuel violence, crime and soaring health costs.

The social media components revolve around #PEACEROCKS. This call-to-action encourages participants to share photos of themselves flashing the iconic peace sign via Instagram, Twitter and Facebook.

For each #PEACEROCKS tagged photo, $1 will be donated through the end of 2014.

And to start off the campaign, John Varvatos and Ringo Starr shot selfies that were posted on social media.