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Michelle Pfeiffer’s New Perfume Line Prioritizes Transparency

Michelle Pfeiffer

Michelle Pfeiffer

Actress and producer Michelle Pfeiffer is delving into the fragrance business after revealing that she stopped wearing perfumes years ago when she realized most are not made with environmental and health safety in mind.

In an interview with People Magazine, Pfeiffer says she was influenced by motherhood to get into the business. “When the kids were young, I began to look at the world in a different way. I started reading labels and looking at ingredients lists in a way I hadn’t done before. That opened my eyes. I found myself looking for a fragrance I could feel good about putting on my body and that smelled amazing. Those two things were difficult to find, so I decided I was going to see if I could develop a fragrance that would raise the bar on both quality and safety.”

Henry Rose, Jake’s House, $120 at Henry Rose

 

Henry Rose, Pfeiffer’s fragrance business, is the first fine fragrance collection that’s both EWG Verified™ and Cradle to Cradle Certified Gold™. Apparently, Pfeiffer approached cosmetic companies with her idea but was turned down numerous times due to their unwillingness to be open about the ingredients they use. She said, “I approached a couple of cosmetics companies, but they were all dead ends. Nobody was interested in being 100 percent transparent with their ingredients. That was really important to me and I just wasn’t willing to put my name and face on anything I wouldn’t be willing to wear myself.” 

The company launched five products: Last Light, Torn, Dark is Night, Fog and Jake’s House. Not sure which to choose? Henry Rose makes it easy to find the perfect perfume with a short quiz.

IMAGE: HENRY ROSE

Jake’s House was inspired by her grandparent’s home in South Dakota. The scent is clean and fresh with notes of honeyed neroli for a light and musky finish. If you want a floral scent with a spicy kick, there’s also Torn, which has the richness of vanilla bean blended with the earthiness of vetiver roots.