Adrian van Hooydonk, the head designer at BMW, finds equal inspiration in artists like Olafur Eliasson and Gerhard Richter; architects like Rem Koolhaas, Frank Gehry, Jacques Herzog, and Pierre de Meuron; and sustainability advocates like Daan Roosegaarde and Boyan Slat.
He sees his role as providing mobility without harm for the next generation—in a beautifully designed package that’s still a joy to drive. With his team, he’s dreamed up hybrid and full electric vehicles created from exciting technological advances that not only do good, but look good, in the BMW i series.
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