Expected to reach store shelves on April 10, 2014, a new marketing campaign featuring environmentally conscious supermodel Amber Valletta as the face of these two new labels. The Conscious Exclusive campaign will also feature Elizabeth Von Guttmann and Alexia Niedzielski of Ever Manifesto.
“I’m very excited to work with the H&M Conscious campaign, because we share the same values about sustainability. This collection shows that you can be as mindful about people and the environment as fashion conscious. I simply love the designs and the fact that all the pieces are made from organic, recycled and cellulose fabrics shows that you don’t need to compromise fashion for sustainability anymore,” says Amber Valletta.
The Conscious collections contain key fashion pieces, each made from more sustainable materials, such as organic cotton, Tencel and hemp and recycled materials. The items will be available in H&M stores, as well as online.
For this year’s Conscious Exclusive collection, H&M is working in collaboration with the sustainable fashion and design think tank Ever Manifesto, which shares H&M’s commitment to a more sustainable future for fashion.
The dramatic and intricately detailed pieces in the Conscious Exclusive collection show what can be done with more sustainable materials, taking a mix of flamenco and bohemia as inspiration. Conscious Exclusive will be available in 150 selected H&M stores worldwide, as well as online.