NEW YORK, Sep 1, 2011/ — Concept Korea, the South Korean government’s initiative to promote the country’s leading designers to the United States fashion industry, announced the five brands chosen to participate in this season’s presentation.
The four womenswear designers who will showcase their S/S 2012 collections are DOHO, Son Jung Wan, Steve J & Yoni P, and Lie Sang Bong. Juyoung Lee will join Concept Korea as the group’s menswear designer with her Resurrection collection.
Debuting at New York Fashion Week in February of 2010, Concept Korea is a government-sponsored collaboration between the Korean Ministry of Culture, Sports and Tourism; the Korean Creative Content Agency (KOCCA); the South Korean city of Daegu; and the Korea Research Institute for Fashion Industry. Its mission is to promote the South Korean fashion industry and foster the growth of its most talented designers as they seek to expand into the US.
For this season, titled “Concept Korea IV – Fashion Collective,” the organizers staged a competitive three-month selection process. The designers were judged on strict criteria which evaluated design skill, established brand identity, and the company’s potential for international expansion. The tight competition and rigorous requirements ensured that only the most talented and business-savvy designers were given the opportunity of presenting in New York.
“With the Concept Korea program, we recognize the importance of fashion in today’s culture,” noted Jae-Woong Lee, President and CEO of KOCCA. “We are excited to nurture these designers and support the development of their business in the US market.”
The presentation will take place at the Grand Promenade at Avery Fisher Hall at Lincoln Center on Friday, September 9 from 6:30PM-9:30PM.
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