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Front Row: CHOCHENG Spring 2020

Cho Cheng S20 front rowCHOCHENG is a womenswear designer label launched by designer Cho Cho Cheng. Cheng studied fashion and costume design at the Parsons School of Design and took an apprenticeship in Savile Row, London to study traditional British tailoring. The new CHOCHENG flagship store will reopen in Fall 2019 at 781 Fifth Avenue, New York.

CHOCHENG pays close attention to detail and uses only materials that are 100% natural and cruelty free. All fabrics are sustainable and produced in Europe. All garments are hand sewn in London following traditional Savile Row tailoring techniques.

For both environmental and aesthetic reasons, CHOCHENG forbids the use of commercial iron-on interfacing and machine finishing. Incorporating Savile Row hand-sewing techniques, everything from the shoulder pads, embroidered buttons, inseam buttonholes and decorative silk petals are handmade from natural materials.

Jackets and coats are half lined in the manner of traditional sports jackets allowing customers to see that all padding, stiffening, basting,

Photos by Photos by Eli Schmidt, courtesy of CHOCHENG, courtesy of CHOCHENG