Just in time for New York Fashion Week, GUESS in partnership with musician J Balvin is launching GUESS Vibras, a vibrant 42-piece capsule collection designed by multiple Latin Grammy award winner, J Balvin. The collection is set to launch February 7, 2019 in GUESS stores and online at shop.guess.com.
Hailing from Medellín, Colombia, Balvin is a leader of the second-generation reggaetón revolution propelling Latin Urban music to unprecedented global success. Balvin has quickly notched twelve #1 Latin singles, more than 50 million social media followers, and over 11 billion total YouTube views.
“Everything in this capsule is very 90’s Miami inspired,” says J Balvin. “The collection is about ‘Vibras’; nice energy, nice vibes, just smile and that’s what we need, all love. Partnering with GUESS and designing my first collaboration with a global brand has been a dream, and this really is just the beginning.”
The 42-piece ‘GUESS Vibras’ collection, which is inspired by Balvin’s chart-topping “VIBRAS” album, includes a selection of ready-to-wear and accessories for both men and women. Balvin’s personal style and colorful, risk-taking aesthetic is infused within each piece. His hands-on design input makes this collaboration for GUESS another standout, bringing with it global appeal.
The women’s collection offers a series of oversized cut-off cropped tees, bodysuits, bandeaus, tank tops and track pants in red, yellow, white, hot pink and green hues. Matching color-blocked cut-off denim shorts and vest in royal blue, golden yellow, deep red and green are the stand out pieces of the capsule collection.
The men’s collection also offers color-blocked denim and vibrant track suits that lend a relaxed feel. Oversized men’s tees dipped in red, yellow and green tie-dye are seen alongside multi-striped shirts stamped with the “VIBRAS” album artwork and pair well with the kickboxing Vibras shorts.
The GUESS Vibras collection also offers a variety of swimwear for both men and women in a bright and bold color palette that can be accessorized with 12 eyewear styles, socks and a multi-color color-blocked fanny pack equipped with a checkerboard guitar strap.
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