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Have Mercy! No More Hangovers

DALLAS, Apr 3, 2012/ — For those of you who are celebrating the NCAA championships, there is a better news other than your team is winning.

There is a new product in the market that helps prevent hangovers. MERCY, a new caffeine-free and naturally flavored, functional beverage custom blend of amino acids, anti-oxidants and vitamins.

Mercy is formulated to replenish key nutrients and jump-start the body’s natural defenses, helping stave off dreaded hangover symptoms like headache and nausea. It is also the only hangover-prevention drink that contains B1, a vitamin proven to help offset alcohol’s negative effects.

Mixed with alcohol or served on its own, Mercy helps neutralize the dangerous alcohol by-product acetaldehyde and unlike many other functional beverages, Mercy is cold-filled and canned, which preserves the drink’s vitamins and nutrients by shielding them from heat and light.

Each 8.4-ounce can of citrus-flavored Mercy, consumed during a night out, will counter the after-effects of up to five alcoholic beverages. With only 60 calories per can, Mercy appeals to health-and weight-conscious consumers. Launched in May 2011, Mercy is available in select bars, restaurants, nightclubs and hotels in major cities and via www.drinkmercy.com.

Mercy already has a celebrity following. RHONY star Kelly Bensimon was the latest celebrity spotted using Mercy – the list also includes Jay-Z Gwyneth Paltrow, Jeremy Lin, Emma Roberts, Pauly D, and Laura Prepon.

Gwyneth Paltrow – loved Mercy so much she invested in the company!

Jay-Z – stocked the VIP bar at his concert with Mercy for friends and fans to enjoy (image attached)

Jeremy Lin – uses Mercy to combat his Asian Flush

Emma Roberts – picked up Mercy at Sundance to prepare for her 21st birthday last month (image attached)

Laura Prepon – picked up Mercy at Sundance and has been a fan since

[Photo of Kelly Bensimon (above) by Madeline Wolf]