Trendy eyewear brand Hip Optical launched its new collection of 25 unique style of eyeglasses that cemented itself as the rising star in the highly competitive eyewear industry.
Base in Florida, all the eyewear, along with its prescription sunglasses line are all designed in the Sunshine State. Customers can express themselves and design their own sunglasses with one of six tint options for the frame.
With the launch of its new line, the company also announced the completion of its robotic lens lab located in Pompano, Florida. The lab will allow the company to manufacture and ship single-vision, progressive, reading, or sunglasses in only one business day.
Hip Optical prides itself on having the fastest shipping times in the industry and a wide selection of trendy, high-quality eyewear.
Hip Optical believes the customer should get the best pair of prescription glasses for a good price without having to pay extra for upgrades. To support that belief, unlike other optical companies which typically charge extra, Hip Optical includes its thinnest lenses for free with every order.
With brick-and-mortar locations making a comeback, Hip Optical is adapting its business model by offering a hybrid direct-to-consumer online experience along with physical locations where customers can visit and shop in person.
Earlier this year, the company opened its first store in Fort Lauderdale’s premier shopping and dining district, Las Olas. Hip Optical plans on continuing its expansion and plans to open another location in Boca Town Center later this year.
For each pair of glasses sold in the store or online, Hip Optical donates a pair of glasses to someone in need through its partnership with Restoring Vision, a nonprofit dedicated to providing eyewear to those without access. To date, Hip Optical has donated over 60,000 pairs of glasses to people in need around the world.
For more information, please visit www.HipOptical.com.