The climate debate might be catching the headlines but fashion houses like Guess are ahead of the curve as environmentally conscious clothing are introduced.
Jumping on the spearhead of eco-friendly fashion for Spring 2019, GUESS introduces GUESS Eco, a 12-piece capsule collection for men and women made with environmentally conscious materials and manufacturing processes.
Featuring water-saving denim, the GUESS Eco collection has launched in store and online in the US, Canada and internationally in recognition of World Water Day (March 22).
Produced in collaboration with GUESS Europe, the global brand aims to make GUESS Eco a globally available, ongoing collection worldwide with a larger GUESS Eco collection launching Fall 2019.
The women’s GUESS Eco collection includes a range of denim jeans, a trucker jacket, 100% Organic cotton logo and graphic t-shirts and a 100% Organic cotton logo bodysuit. For men, slim tapered denim jeans in a medium & light wash are outfitted with a selection of 100% Organic cotton logo and button-down shirts to complete the look.
The denim offered in the GUESS Eco collection is made with advanced technology that uses, on average, approximately 30% less water per garment and reduces chemical use throughout production.
Made by one of the world’s greenest denim mills, Candiani, GUESS Eco denim fabric is created by using a pre-reduced indigo dye that reduces chemical use and lowers overall environmental impact throughout the product manufacturing process.
Using reusable stones to distress the denim reduces waste created during production, while pocket linings made with 30% recycled content further reduces waste and diverts plastic bottles from landfill.
The company will promote the GUESS Eco collection in nearly 100 GUESS stores in North America through in-store signage, email marketing, and social media posts. For a limited time online and in select stores, GUESS will offer a reusable tote bag with qualifying GUESS Eco purchases.
Photos courtesy of Guess
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