NEW YORK December 10, 2018
Just when we thought the Kardashian-Jenners have endorsed everything in beauty, we get hit with a new collaboration. Following in the footsteps of sisters Kim Kardashian and Kylie Jenner, Kendall Jenner is fronting a new line of professional hair tools from Formawell Beauty.
The Runway Series features high-tech hair tools that are infused with ionic-gold mineral technology. Products include the Ionic Pro RS Dryer, One-Inch Curling Iron and One-Inch Flat Iron, ranging in price from $79.99 to $119.99.
“Our goal was not to be just another tool line,” said Ron Razeggi, chief operating officer of Formawell, in an interview with WWD. “We wanted to bring salon-quality products at an affordable price. Hair is part of the fashion industry and who better than Kendall Jenner to inspire our packaging and design? Now the talent and the product have come together to launch on social media and at retail.”
WWD reports that Jenner will be the (heavily Photoshopped, by the looks of it) face of the line’s social media campaign and will be joined by 15 other social media influencers. Jenner will continue to be the model of the brand even after the series and there may be future collaborations with her as well.