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La Doyenne

Rachel Hearn and Laura Day Webb
Photo by Max Lakner (BFA)

One evening at a Metropolitan Club event, textile expert Rachel Hearn came to the rescue of Laura Day Webb, whose vintage dress had torn and needed mending. The next thing they knew, the pair were working together on designing a series of dresses for Laura’s own wedding. Fast forward to April 2018, when together Hearn and Day Webb released the debut collection for their newly founded label, La Doyenne.

The Martin Coat in Still Life in Blue
Model Summer Y.L., founder of the NuWa Marketing; shot by Gina Schiappacasse and Rachel Hearn shot the rest of the images with styling by Laura Day Webb.

A demi-couture brand focusing on fashion for the contemporary woman, La Doyenne aims to design highly functional and seriously stylish pieces that can keep up with the pace of their wearer.

The Martin Coat in Still Life in Blue
Model Summer Y.L., founder of the NuWa Marketing; shot by Gina Schiappacasse and Rachel Hearn shot the rest of the images with styling by Laura Day Webb.

The Martin Coat in Gold Leaf

The Kusama Vest in Titanium White