This holiday, FEED and its founder and CEO, Lauren Bush Lauren, launched the “FEED Journey” seasonal campaign and capsule collection which celebrates the beauty and enriching experience of the travels FEED takes in its work to provide school meals to children and employment to artisans globally.
Along with the wonderful visual story told through photographs and video taken during the trip to Kenya and Rwanda, a new collection of products including backpacks and tech cases as well as gorgeous bags, scarves and bracelets made by artisans in Kenya, Colombia and Guatemala is being presented.
Lauren Bush Lauren founded FEED in 2007 after witnessing the effects of hunger firsthand when traveling as a United Nations World Food Programme Student Spokesperson. Its mission: “Creating Good Products That Help FEED the World.”
Over the past seven years, FEED has forged successful partnerships with companies such as Target, Disney, Pottery Barn, Clarins, Whole Foods, Gap, Tory Burch, Rachel Roy, DKNY, Links of London, Godiva and TOMS.
Every product sold has a measurable donation attached to it and, to date, the social business has been able to provide over 75 million school meals globally through the WFP and Feeding America. FEED has also supported nutrition programs around the world, providing over 3.5 million children with Vitamin A supplements through UNICEF.
FEED products are available online and at retail locations around the world. For more information, please visit www.FEEDprojects.com or follow FEED on Facebook (FEED Projects) and Twitter (@FEEDProjects).