Montblanc Hosts International Gala to Celebrate its New Beijing Flagship

BEIJING, Jun 1, 2012/ — VIP Guests Nicolas Cage, Naomi Watts, Jessica Alba and Amber Heard attended the grand opening of the new 4-storey Montblanc storein the heart of Sanlitun in Beijing. This contemporary and imposing concept store will be Montblanc’s biggest flagship in the world, a place where visitors will be invited to discover the world of Montblanc masterpieces in an interactive and innovative way.

At the World Premiere of its China flagship store, Montblanc presented the entire Collection Princesse Grace de Monaco, an exquisite tribute to the timeless elegance of Grace Kelly. Bringing together all the facets of the brand’s renowned expertise, on this special evening in Beijing,

Montblanc celebrates the captivating life and style of the late Princess Grace of Monaco with this collection of precious Watches, Writing Instruments and Jewellery.

In addition to discovering the grandeur of Montblanc’s Sanlitun store, guests came to understand Princess
Grace’s transformation from movie star to the adoring wife of HSH Prince Rainier III of Monaco.

The evening retraced the beautiful icon’s trajectory from award-winning Hollywood actress to Princess, as Montblanc honours all the qualities that earned her the attention of millions of devoted fans all over the world. On the doorstep of the new concept store, guests will be transported to the historic streets of Europe’s prestigious principality, Monaco, recreated in China’s capital for one night only.

High profile guests attending this night of magic included actors Nicolas Cage, Naomi Watts, Amber Heard and Jessica Alba, and award-winning actor Maggie Cheung as well as more than 1.000 guests including VIP journalists from all over the world.