Instagram recently made it more difficult for us shopaholics to refrain from, well, shopping with its new checkout feature, which lets you stock your closet without signing off your feed. Balmain is the latest brand to get on board as Olivier Rousteing just made it easier for his 5.4 million followers to purchase the fashion house’s wares.
Starting today, you can monitor his feed to get your hands on anything and everything Balmain. Prepare to max out your credit cards.
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