Shiseido and Tory Burch Team Up to Develop Tory Burch Beauty Line

Shiseido and Tory Burch Team Up to Develop Tory Burch Beauty Line
tory burch
Tory Burch (courtesy)

Effective January 1, 2020, Tory Burch’s beauty license will be managed by Shiseido. As announced on August 7, 2019, Shiseido and Tory Burch have entered into a long-term partnership agreement under which Shiseido will have the exclusive worldwide license to develop, market and distribute Tory Burch beauty brands.

Through this partnership, Shiseido will provide Tory Burch with a global platform and dedicated resources to elevate the Tory Burch beauty business, and to cultivate and capture opportunities as a multi-platform, global lifestyle beauty brand.

For Shiseido, this partnership will expand its global fragrance portfolio, and create opportunities for collaboration across Shiseido Group and the company’s Centers of Excellence in Fragrance, Makeup, Skincare and Digital, as well as the company’s Technology Acceleration Hub.

Tory Burch, Executive Chairman and Chief Creative Officer, commented: “We could not be more excited to build a global lifestyle fragrance and beauty concept in partnership with Shiseido, a realization of a long-time dream.”

As almost all fashionistas already know, Tory Burch is an American lifestyle brand that embodies the personal style, global mindset and aesthetic of its Executive Chairman and Chief Creative Officer, Tory Burch, a modern and dynamic entrepreneur who launched her company in 2004.

Today, the collection includes ready-to-wear, shoes, handbags, accessories, watches, home and fragrance. The first Tory Burch fragrance products were launched in 2013 and are currently available in Tory Burch boutiques and luxury retailers around the world.