Son Jung Wan launched her first e-commerce site (www.sonjungwanshop.com) on April 2014 with the Spring/Summer 2014 runway collection and the Fall/Winter 2014 collection available for presale.
The site puts striking imagery at the forefront on the landing page, with a behind the scenes look from the Fall 2014 show during Mercedes Benz Fashion Week at Lincoln Center as well as an insider’s backstage video.
As you peruse the site you will find signature pieces from Spring including the sexy off-white jumpsuit with side cutouts, the architectural white twill jacket paired with the gray asymmetrical draped skirt, the chic citron jacquard cocoon dress with mesh sides and the stunning tangerine sequin mini-dress with leather trim.
The Spring 2014 collection ranges from $750 for a short and sleeveless top ensemble to $3,630 for the silver hand-beaded deep v-neck sequined dress and the Fall 2014 collection runs up to $20,000+ for fur coats.
The collection which launched in 1989 in South Korea and has been in the USA for six season is now sold in upscale specialty boutiques around the USA including Glasscock, Louisville, KY; John De Medeiros International, Palm Beach, FL; Miss Jackson’s, Tulsa, OK; and Esti’s in New York City.
The new site, which is in English, offers international shipping around the world including North America and Europe, and will be slowly translated into multiple languages.
“I am very pleased to finally bring my designs to the world” said Son. “The internet is such a powerful tool so I wanted to wait until the brand was prepared for this international platform. The e-commerce site will assist in the growth of my brand’s global reach and will be key to the company’s expansion.