LONDON, Jan 9, 2014/ — With Superdry’s return to the London catwalk, the brand reflected its status as a global lifestyle brand. Running true to form, the Superdry show attracted celebrities and style influencers making its front row glitterati-filled.
A sterling front row of celebrities were among the guests at the event including Samuel L Jackson, Nick Grimshaw, Luke Evans, Oliver Cheshire, George Craig, Lilah Parsons, Oliver Proudlock, Hugo Taylor, Lorna Weightman, Katie Readman, Amy Molyneaux, Percy Parker, Ralf Little, Harold Tilman and Arielle Fre.
James Holder, Superdry’s co-founder, said: “As a British brand, we are extremely proud to be part of London Collections: Men. The sheer scale and diversity of the collections surprised everyone at The Event, while the show’s energy and impact reflected the passion that runs deeply through the Superdry brand.”
The collection was presented at the British Fashion Council’s show space at The Old Sorting Office in central London. At a pre-show cocktail reception, mixologists created rum mojitos and lychee & blackberry martinis for the guests, who grazed on crab sushi rolls and slider burgers.
After the dynamic catwalk show, a party hosted by DJ and British Fashion Council Menswear Ambassador Nick Grimshaw ensured that the buzz created by the AW14 collection continued well into the night.
Photos courtesy of Superdry
LONDON, ENGLAND – JANUARY 07: (L to R) Adrian Clark, Oliver Cheshire, guests, Oliver Proudlock, Ralf Little, Liberty Shaw and Amy Molyneaux sit in the front row during the Superdry AW14 catwalk event as part of London Collections: Men at The Old Sorting Office on January 7, 2014 in London, England. (Photo by David M. Benett/Getty Images for Superdry) *** Local Caption *** Adrian Clark; Oliver Cheshire; Oliver Proudlock; Ralf Little; Liberty Shaw; Amy Molyneaux
LONDON, ENGLAND – JANUARY 07: (L to R) Ian Chaloner, Nick Grimshaw and Luke Evans sit in the front row during the Superdry AW14 catwalk event as part of London Collections: Men at The Old Sorting Office on January 7, 2014 in London, England. (Photo by David M. Benett/Getty Images for Superdry) *** Local Caption *** Ian Chaloner; Nick Grimshaw; Luke Evans
LONDON, ENGLAND – JANUARY 07: Sofia Davis (L) and Samuel L. Jackson sit in the front row during the Superdry AW14 catwalk event as part of London Collections: Men at The Old Sorting Office on January 7, 2014 in London, England. (Photo by David M. Benett/Getty Images for Superdry) *** Local Caption *** Sofia Davis; Samuel L. Jackson
LONDON, ENGLAND – JANUARY 07: (L to R) SuperGroup COO Susanne Given, guest, Aimee Phillips, Ian Chaloner, Nick Grimshaw, Luke Evans, Sofia Davis and Samuel L. Jackson sit in the front row during the Superdry AW14 catwalk event as part of London Collections: Men at The Old Sorting Office on January 7, 2014 in London, England. (Photo by David M. Benett/Getty Images for Superdry) *** Local Caption *** Susanne Given; Aimee Phillips; Ian Chaloner; Nick Grimshaw; Luke Evans; Sofia Davis; Samuel L. Jackson
LONDON, ENGLAND – JANUARY 07: (L to R) Ian Chaloner, Nick Grimshaw and Luke Evans sit in the front row during the Superdry AW14 catwalk event as part of London Collections: Men at The Old Sorting Office on January 7, 2014 in London, England. (Photo by David M. Benett/Getty Images for Superdry) *** Local Caption *** Ian Chaloner; Nick Grimshaw; Luke Evans
LONDON, ENGLAND – JANUARY 07: Sofia Davis (L) and Samuel L. Jackson sit in the front row during the Superdry AW14 catwalk event as part of London Collections: Men at The Old Sorting Office on January 7, 2014 in London, England. (Photo by David M. Benett/Getty Images for Superdry) *** Local Caption *** Sofia Davis; Samuel L. Jackson
LONDON, ENGLAND – JANUARY 07: (L to R) Aimee Phillips, Ian Chaloner, Nick Grimshaw, Luke Evans, Sofia Davis, Samuel L. Jackson, Beardyman and Adam Dewhurst sit in the front row during the Superdry AW14 catwalk event as part of London Collections: Men at The Old Sorting Office on January 7, 2014 in London, England. (Photo by David M. Benett/Getty Images for Superdry) *** Local Caption *** Aimee Phillips; Ian Chaloner; Nick Grimshaw; Luke Evans; Sofia Davis; Samuel L. Jackson; Beardyman; Adam Dewhurst
LONDON, ENGLAND – JANUARY 07: (L to R) Aimee Phillips, Ian Chaloner, Nick Grimshaw, Luke Evans, Sofia Davis and Samuel L. Jackson sit in the front row during the Superdry AW14 catwalk event as part of London Collections: Men at The Old Sorting Office on January 7, 2014 in London, England. (Photo by David M. Benett/Getty Images for Superdry) *** Local Caption *** Aimee Phillips; Ian Chaloner; Nick Grimshaw; Luke Evans; Sofia Davis; Samuel L. Jackson
LONDON, ENGLAND – JANUARY 07: Sofia Davis (L) and Samuel L. Jackson sit in the front row during the Superdry AW14 catwalk event as part of London Collections: Men at The Old Sorting Office on January 7, 2014 in London, England. (Photo by David M. Benett/Getty Images for Superdry) *** Local Caption *** Sofia Davis; Samuel L. Jackson
LONDON, ENGLAND – JANUARY 07: SuperGroup COO Susanne Given, guest, Aimee Phillips, Ian Chaloner, Nick Grimshaw, Luke Evans, Sofia Davis, Samuel L. Jackson, Beardyman, Adam Dewhurst and George Craig sit in the front row during the Superdry AW14 catwalk event as part of London Collections: Men at The Old Sorting Office on January 7, 2014 in London, England. (Photo by David M. Benett/Getty Images for Superdry) *** Local Caption *** Susanne Given; Aimee Phillips; Ian Chaloner; Nick Grimshaw; Luke Evans; Sofia Davis; Adam Dewhust; Samuel L. Jackson; Beardyman; George Craig
LONDON, ENGLAND – JANUARY 07: (L to R) Rankin, Lilah Parsons and guest sit in the front row during the Superdry AW14 catwalk event as part of London Collections: Men at The Old Sorting Office on January 7, 2014 in London, England. (Photo by David M. Benett/Getty Images for Superdry) *** Local Caption *** Rankin; Lilah Parsons
LONDON, ENGLAND – JANUARY 07: Rankin (L) and Lilah Parsons sit in the front row during the Superdry AW14 catwalk event as part of London Collections: Men at The Old Sorting Office on January 7, 2014 in London, England. (Photo by David M. Benett/Getty Images for Superdry) *** Local Caption *** Rankin; Lilah Parsons
LONDON, ENGLAND – JANUARY 07: (L to R) Luke Evans, Sofia Davis and Samuel L. Jackson sit in the front row during the Superdry AW14 catwalk event as part of London Collections: Men at The Old Sorting Office on January 7, 2014 in London, England. (Photo by David M. Benett/Getty Images for Superdry) *** Local Caption *** Luke Evans; Sofia Davis; Samuel L. Jackson
LONDON, ENGLAND – JANUARY 07: Nick Grimshaw (L) and Luke Evans sit in the front row during the Superdry AW14 catwalk event as part of London Collections: Men at The Old Sorting Office on January 7, 2014 in London, England. (Photo by David M. Benett/Getty Images for Superdry) *** Local Caption *** Nick Grimshaw; Luke Evans
LONDON, ENGLAND – JANUARY 07: Luke Evans (C) sits in the front row during the Superdry AW14 catwalk event as part of London Collections: Men at The Old Sorting Office on January 7, 2014 in London, England. (Photo by David M. Benett/Getty Images for Superdry) *** Local Caption *** Luke Evans
LONDON, ENGLAND – JANUARY 07: (L to R) Aimee Phillips, Ian Chaloner, Nick Grimshaw, Luke Evans, Sofia Davis, Samuel L. Jackson, Beardyman, Adam Dewhurst, Teddy Edwards and George Craig sit in the front row during the Superdry AW14 catwalk event as part of London Collections: Men at The Old Sorting Office on January 7, 2014 in London, England. (Photo by David M. Benett/Getty Images for Superdry) *** Local Caption *** Aimee Phillips; Ian Chaloner; Nick Grimshaw; Luke Evans; Sofia Davis; Samuel L. Jackson; Beardyman; Adam Dewhurst; Teddy Edwards; George Craig
LONDON, ENGLAND – JANUARY 07: Nick Grimshaw arrives at the Superdry AW14 catwalk event as part of London Collections: Men at The Old Sorting Office on January 7, 2014 in London, England. (Photo by David M. Benett/Getty Images for Superdry) *** Local Caption *** Nick Grimshaw
LONDON, ENGLAND – JANUARY 07: Hugo Taylor (L) and Oliver Proudlock arrive at the Superdry AW14 catwalk event as part of London Collections: Men at The Old Sorting Office on January 7, 2014 in London, England. (Photo by David M. Benett/Getty Images for Superdry) *** Local Caption *** Hugo Taylor; Oliver Proudlock
LONDON, ENGLAND – JANUARY 07: Luke Evans arrives at the Superdry AW14 catwalk event as part of London Collections: Men at The Old Sorting Office on January 7, 2014 in London, England. (Photo by David M. Benett/Getty Images for Superdry) *** Local Caption *** Luke Evans
LONDON, ENGLAND – JANUARY 07: Oliver Cheshire arrives at the Superdry AW14 catwalk event as part of London Collections: Men at The Old Sorting Office on January 7, 2014 in London, England. (Photo by David M. Benett/Getty Images for Superdry) *** Local Caption *** Oliver Cheshire
LONDON, ENGLAND – JANUARY 07: Samuel L. Jackson arrives at the Superdry AW14 catwalk event as part of London Collections: Men at The Old Sorting Office on January 7, 2014 in London, England. (Photo by David M. Benett/Getty Images for Superdry) *** Local Caption *** Samuel L. Jackson
LONDON, ENGLAND – JANUARY 07: Samuel L. Jackson arrives at the Superdry AW14 catwalk event as part of London Collections: Men at The Old Sorting Office on January 7, 2014 in London, England. (Photo by David M. Benett/Getty Images for Superdry) *** Local Caption *** Samuel L. Jackson
LONDON, ENGLAND – JANUARY 07: Dylan Jones arrives at the Superdry AW14 catwalk event as part of London Collections: Men at The Old Sorting Office on January 7, 2014 in London, England. (Photo by David M. Benett/Getty Images for Superdry) *** Local Caption *** Dylan Jones
LONDON, ENGLAND – JANUARY 07: George Craig arrives at the Superdry AW14 catwalk event as part of London Collections: Men at The Old Sorting Office on January 7, 2014 in London, England. (Photo by David M. Benett/Getty Images for Superdry) *** Local Caption *** George Craig
LONDON, ENGLAND – JANUARY 07: Lilah Parsons arrives at the Superdry AW14 catwalk event as part of London Collections: Men at The Old Sorting Office on January 7, 2014 in London, England. (Photo by David M. Benett/Getty Images for Superdry) *** Local Caption *** Lilah Parsons
LONDON, ENGLAND – JANUARY 07: Percy Parker (L) and Amy Molyneaux attend the Superdry AW14 after party as part of London Collections: Men at The Old Sorting Office on January 7, 2014 in London, England. (Photo by David M. Benett/Getty Images for Superdry) *** Local Caption *** Percy Parker; Amy Molyneaux
LONDON, ENGLAND – JANUARY 07: Pips Taylor (L) and Katie Readman attend the Superdry AW14 after party as part of London Collections: Men at The Old Sorting Office on January 7, 2014 in London, England. (Photo by David M. Benett/Getty Images for Superdry) *** Local Caption *** Pips Taylor; Katie Readman
LONDON, ENGLAND – JANUARY 07: Nick Grimshaw DJ’s at the Superdry AW14 after party as part of London Collections: Men at The Old Sorting Office on January 7, 2014 in London, England. (Photo by David M. Benett/Getty Images for Superdry) *** Local Caption *** Nick Grimshaw
LONDON, ENGLAND – JANUARY 07: AJ Odudu attends the Superdry AW14 after party as part of London Collections: Men at The Old Sorting Office on January 7, 2014 in London, England. (Photo by David M. Benett/Getty Images for Superdry) *** Local Caption *** AJ Odudu
LONDON, ENGLAND – JANUARY 07: Sarah Ann Macklin attends the Superdry AW14 after party as part of London Collections: Men at The Old Sorting Office on January 7, 2014 in London, England. (Photo by David M. Benett/Getty Images for Superdry) *** Local Caption *** Sarah Ann Macklin
LONDON, ENGLAND – JANUARY 07: Luke Evans attends the Superdry AW14 after party as part of London Collections: Men at The Old Sorting Office on January 7, 2014 in London, England. (Photo by David M. Benett/Getty Images for Superdry) *** Local Caption *** Luke Evans
LONDON, ENGLAND – JANUARY 07: Nick Grimshaw DJ’s at the Superdry AW14 after party as part of London Collections: Men at The Old Sorting Office on January 7, 2014 in London, England. (Photo by David M. Benett/Getty Images for Superdry) *** Local Caption *** Nick Grimshaw
LONDON, ENGLAND – JANUARY 07: Nick Grimshaw DJ’s at the Superdry AW14 after party as part of London Collections: Men at The Old Sorting Office on January 7, 2014 in London, England. (Photo by David M. Benett/Getty Images for Superdry) *** Local Caption *** Nick Grimshaw
LONDON, ENGLAND – JANUARY 07: Oliver Cheshire sits in the front row during the Superdry AW14 catwalk event as part of London Collections: Men at The Old Sorting Office on January 7, 2014 in London, England. (Photo by David M. Benett/Getty Images for Superdry) *** Local Caption *** Oliver Cheshire
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