LONDON, Jun 15, 2014/ — When there’s a fashion show, there is an after-party. That statement is almost an unwritten rule during fashion week. And iconic British label Superdry just raised the ante with their star-studded front row, exclusive after-party and showing the England vs. Italy World Cup match on a big screen so that guests don’t miss the big game!
Last night, Superdry and the British Fashion Counil teamed up to celebrate the start of London Collections: Men on Saturday 14th June by co-hosting an exclusive party on the eve of the three-day fashion event.
With Dylan Jones OBE, Chair of London Collections: Men, Caroline Rush, Chief Executive of the British Fashion Council and Superdry co-founders James Holder and Julian Dunkerton as hosts, invited guests included: David Ajala, Cara Santana, Jesse Metcalf and George Craig, David Gandy, Lilah Parsons, Robert Konjic. Kyla la Grange and Faithless, amongst others.
Says Dylan Jones, Chair of London Collections: Men: “It’s great that Superdry is showing its support for the UK’s biggest menswear showcase. London Collections has grown so quickly and now represents such a vast cross section of menswear designers; from emerging to established, from Savile Row tailoring to global brands – it is the opportunity for everyone to celebrate the diversity and strength of the UK menswear industry.”
Caroline Rush, Chief Executive of the British Fashion Council commented: “We are thrilled to kick off London Collections: Men by joining forces with Superdry, and with this season’s schedule absolutely packed full of talent and creativity there really couldn’t be a better time to celebrate British menswear.”