Who: Kohl’s, Vanessa Bayer and Mindy Weiss
What: Live stream Oscars viewing party hosted by actress and comedian, Vanessa Bayer and designed by event planner Mindy Weiss
As a first time exclusive retail sponsor of the Academy Awards, Kohl’s hosted a live stream Oscars viewing party via Periscope, hosted by actress and comedian, Vanessa Bayer and designed by celebrity event planner, Mindy Weiss, using all Kohl’s product.
Viewers joined the live stream by following @kohls on Twitter or by following @kohls on Periscope. Guests included a mix of Vanessa Bayer’s close friends who participated in games during the commercial breaks, joined Vanessa as she shared viewers’ gratitude messages, and enjoyed fabulous cocktails, party snacks and décor from Mindy Weiss.
The live stream party was hosted as a part of Kohl’s’ #AllTheGoodStuff campaign, which celebrates the success and accomplishments in our everyday lives. Viewers and followers were able to participate in an interactive experience through Twitter and Periscope by posting their own “thank you’s,” questions for Vanessa (which were answered live), appreciation videos, and comments about the live stream and the Oscars ceremony.
All products shown are available at Kohl’s.
Where: Live Streamed through Periscope
When: Sunday, February 28, 2016, during the Oscars commercial breaks
Photos courtesy of Kohl’s
BEVERLY HILLS, CA – FEBRUARY 28: Actress Vanessa Bayer hosts the Kohl’s Live-Stream Oscar Viewing Party on February 28, 2016 in Beverly Hills, California. (Photo by Imeh Akpanudosen/Getty Images for Kohl’s)
BEVERLY HILLS, CA – FEBRUARY 28: Event planner Mindy Weiss at the Kohl’s Live-Stream Oscar Viewing Party on February 28, 2016 in Beverly Hills, California. (Photo by Imeh Akpanudosen/Getty Images for Kohl’s)
BEVERLY HILLS, CA – FEBRUARY 28: A general view of atmosphere at the Kohl’s Live-Stream Oscar Viewing Party hosted by Vanessa Bayer and Mindy Weiss on February 28, 2016 in Beverly Hills, California. (Photo by Imeh Akpanudosen/Getty Images for Kohl’s)
BEVERLY HILLS, CA – FEBRUARY 28: A general view of atmosphere at the Kohl’s Live-Stream Oscar Viewing Party hosted by Vanessa Bayer and Mindy Weiss on February 28, 2016 in Beverly Hills, California. (Photo by Imeh Akpanudosen/Getty Images for Kohl’s)
BEVERLY HILLS, CA – FEBRUARY 28: A general view of atmosphere at the Kohl’s Live-Stream Oscar Viewing Party hosted by Vanessa Bayer and Mindy Weiss on February 28, 2016 in Beverly Hills, California. (Photo by Imeh Akpanudosen/Getty Images for Kohl’s)
BEVERLY HILLS, CA – FEBRUARY 28: Event planner Mindy Weiss at the Kohl’s Live-Stream Oscar Viewing Party on February 28, 2016 in Beverly Hills, California. (Photo by Imeh Akpanudosen/Getty Images for Kohl’s)
BEVERLY HILLS, CA – FEBRUARY 28: Actress Vanessa Bayer and event planner Mindy Weiss host the Kohl’s Live-Stream Oscar Viewing Party on February 28, 2016 in Beverly Hills, California. (Photo by Imeh Akpanudosen/Getty Images for Kohl’s)
BEVERLY HILLS, CA – FEBRUARY 28: A general view of atmosphere at the Kohl’s Live-Stream Oscar Viewing Party hosted by Vanessa Bayer and Mindy Weiss on February 28, 2016 in Beverly Hills, California. (Photo by Imeh Akpanudosen/Getty Images for Kohl’s)
BEVERLY HILLS, CA – FEBRUARY 28: Actress Vanessa Bayer (C) hosts the Kohl’s Live-Stream Oscar Viewing Party on February 28, 2016 in Beverly Hills, California. (Photo by Imeh Akpanudosen/Getty Images for Kohl’s)
BEVERLY HILLS, CA – FEBRUARY 28: Actress Vanessa Bayer hosts the Kohl’s Live-Stream Oscar Viewing Party on February 28, 2016 in Beverly Hills, California. (Photo by Imeh Akpanudosen/Getty Images for Kohl’s)
BEVERLY HILLS, CA – FEBRUARY 28: A general view of atmosphere at the Kohl’s Live-Stream Oscar Viewing Party hosted by Vanessa Bayer and Mindy Weiss on February 28, 2016 in Beverly Hills, California. (Photo by Imeh Akpanudosen/Getty Images for Kohl’s)
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