ShoeMint: Not Just Another Celebrity Label

LOS ANGELES, Oct 15, 2011/ — With actress Rachel Bilson as the frontman, ShoeMint at first glance seems to be just another celebrity. But with Steve Madden at the helm, fashionistas automatically gave the fledging respect.

Launched by Rachel Bilson and her long time celebrity stylist, Nicole Chavez, ShoeMint is a collaborative endeavor with and footwear designer, Steve Madden and BeachMint, the leading social commerce company.

ShoeMint’s debut collection will exude Rachel’s signature style and Nicole’s fashion expertise, and embody Steve’s extraordinary craftsmanship and design.

Rachel previously served as designer for collaborations with DKNY Jeans and Macy’s for her homeware line, Edie Rose. ShoeMint marks her first footwear collection.

“As a designer, I’m always exploring new mediums and footwear is a category I’ve always been very passionate about, especially since I’m only a size 5. It’s even more exciting to launch a collection online with one of my closest friends and stylist, Nicole, as well as with an industry leader like Steve Madden,” stated Bilson.

“More and more, people are shopping for shoes online and with BeachMint, I have the opportunity to design not just the shoes, but the full experience for our customers, which feels more personal and rewarding for me.”

ShoeMint.com will launch this Winter/Holiday in preview as the latest brand of BeachMint’s growing family of online brands, including JewelMint.com with Kate Bosworth and celebrity stylist, Cher Coulter, StyleMint.com with Mary-Kate Olsen and Ashley Olsen, and BeautyMint.com with Jessica Simpson and celebrity skincare expert, Nerida Joy. As with all of BeachMint’s online brands, ShoeMint members will receive personalized selections each month matched to their Style Profile, along with trend reports, videos, and style tips.