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American Express Unveils Fashion Week Experiences for Cardmembers

NEW YORK, Aug 18, 2011/ — A night with DKNY, a Skybox at Lincoln Center and MADE at Milk Studios, American Express once again offers an exclusive roster of experiences for its Cardmembers for the upcoming New York fashion season.

Starting today, Cardmembers can visit www.americanexpress.com/entertainment and purchase VIP packages to experience the excitement of the Spring/Summer 2012 Collections.

“American Express is proud to showcase our longstanding support of the fashion industry, and connect our style-savvy Cardmembers with more unique experiences and memorable moments than ever before,” said Jessica Igoe, Vice President of Global Sponsorship Marketing, American Express.

“From Mercedes-Benz Fashion Week at Lincoln Center to the runways downtown at Milk Studios, this season American Express is providing unparalleled access to connect our Cardmembers with the designers they love.”

DKNY Cardmember-Only Fashion Show

American Express is proud to partner this season with iconic fashion designer Donna Karan to debut the DKNY 2012 Resort Collection exclusively for American Express® Cardmembers. Before the models hit the runway, Ms. Karan will offer the audience further insight into her inspiration and design approach for the collection. The event will take place Thursday, September 15 at Damrosch Park at Lincoln Center, kicking off with pre-show cocktails at 7:30 p.m. and the show beginning promptly at 8:30 p.m. Additionally, American Express will contribute a portion of the proceeds to the Urban Zen Foundation, which was founded by Ms. Karan and is committed to raising awareness and inspiring change in the areas of well-being, preserving cultures and empowering children.

“I am so pleased to partner with American Express this season to create a special runway event for Cardmembers showcasing the DKNY 2012 Resort Collection,” said Donna Karan. “It’s very rewarding to share my vision and designs directly with the customers through such a one-of-a-kind evening during Mercedes-Benz Fashion Week.”

The American Express Skybox at Lincoln Center

The signature American Express Skybox makes its return during Mercedes-Benz Fashion Week this season, offering a birds-eye view of the runways in Damrosch Park at Lincoln Center. Between shows, Cardmembers will join this year’s Skybox Host as they mingle and gather first-hand tips and expert advice from leaders from the fashion industry.

American Express Cardmember Experiences with MADE

American Express Cardmembers also have the opportunity to purchase exclusive packages to preview select Spring/Summer 2012 collections showing downtown with MADE. Available packages feature a variety of fashion experiences such as VIP seating for runway shows including Billy Reid, SUNO, Sophie Theallet and more, exclusive access to designer presentations, backstage designer meet & greets, styling sessions and more.

The American Express Skybox Report

The American Express Skybox Report will offer fashion mavens everywhere a closer look into this season’s Cardmember moments via unique content curated from a select group of the industry’s high-profile and emerging fashion bloggers. Style lovers everywhere can visit www.amexskyboxreport.com leading up to and throughout this season’s shows and events, and also join the conversation by following @americanexpress on Twitter and using hashtag #amexfashion.

Council of Fashion Designers of America (CFDA)

In addition to Cardmember activities, American Express is proud of its continued support of emerging designers with a $250,000 donation to the CFDA/Vogue Fashion Fund (CVFF), a program of the Council of Fashion Designers of America (CFDA). All proceeds from the sale of Skybox packages will go towards the American Express donation.

American Express Cardmembers can now purchase tickets to the Cardmember-Only Fashion Show and exclusive packages for the American Express Skybox at Lincoln Center and MADE at Milk Studios at americanexpress.com/entertainment (tickets and packages are not tax-deductible for Cardmembers). To learn more about American Express’ special access to the world of fashion and other exciting entertainment offers, follow @AmericanExpress on Twitter, become a fan of American Express on Facebook and visit amexskyboxreport.com.