Swarovski Continues Its Support of “The Heart Truth” Campaign

Swarovski Continues Its Support of “The Heart Truth” Campaign

NEW YORK, Feb 1, 2012 / — Fashion’s industry’s biggest supporter of women’s heart health, Swarovski once again reaffirms its commitment to the cause by donating $100,000 to the Foundation for the National Institutes of Health to support The Heart Truth® and women’s heart health education and research.

The fashion jewelry company is the fashion industry’s biggest supporter of the issue, having contributed more than $2.2 million since 2003 through various donations to the heart health movement.

As part of its collaboration, Swarovski has created a stylish jewelry collection to celebrate its support of the cause. Swarovski’s 2012 Heart Truth Collection includes a variety of heart-inspired jewelry. The collection will be available at Swarovski boutiques nationwide, through authorized retailers and on www.swarovski.com.

“Swarovski is deeply committed to raising awareness about women’s heart health because it’s a very relevant issue for our customers. We are thrilled to continue our partnership with The Heart Truth®,” said Wayne Page, Executive Vice President of Swarovski North America Limited’s Consumer Goods Business.

The Heart Truth® is a national awareness campaign for women about heart disease sponsored by the National Heart, Lung, and Blood Institute. The centerpiece of The Heart Truth® is the Red Dress, which was introduced as the national symbol for women and heart disease awareness in 2002 by NHLBI. The Red Dress® reminds women of the need to protect their heart health and inspires them to take action.