NEW YORK, Jan 31, 2011 / — Last Jan 25th, Award-winning actress and Avon Global Ambassador Reese Witherspoon and Avon Chairman and CEO Andrea Jung launched the company’s 125th Anniversary year with a celebration in Atlanta, GA for more than 5,000 Avon Representatives.
The event was part of the 16-city “Avon Believe World Tour” to celebrate the company’s heritage and belief in its mission to empower women. Throughout 2011, approximately 125,000 Avon Representatives are expected to participate in the Avon Believe World Tour as it visits Atlanta, Dallas, Los Angeles, London, Istanbul, New York, Chicago, Mexico City, Warsaw, Moscow, Sao Paulo, Buenos Aires, Manila, Shanghai, New Delhi and Johannesburg. Special guests such as Fergie, Patrick Dempsey, Suze Orman, Zoe Saldana and Yasmin Le Bon are expected to make appearances at many of the events.
During the event in Atlanta, Witherspoon and Jung announced the creation of a new $1 million Avon Global Believe Fund that will launch a pioneering global effort to support women’s domestic violence shelters and agencies in each of the 16 cities on the tour.
The Avon Foundation for Women will partner with the National Network to End Domestic Violence (NNEDV) to identify and fund an international network of outstanding nonprofit organizations to help them provide critical life-saving services for victims of domestic violence and their families.
This global effort also aims to draw attention to the alarming lack of adequate services for women and children who are victims of domestic violence in communities everywhere.