Holding its first ever runway show in China, Coach presented a very upbeat Pre-Fall 2019 collection that highlights rock-and-roll’s elegance and suggestive of Alice Cooper’s bold early 1970s aesthetic.
Inspired by Coach’s optimistic and inclusive attitude, the event brought together two of the world’s most unique, vibrant cities – Shanghai and New York – and celebrated their energy with a neon spectacle highlighting the “bright lights, big city” attitude they share.
That theme was translated into the accessories collection with Creative Director Stuart Vevers’ collaborations with contemporary creatives based in China to reimagine Coach’s beloved dinosaur, Rexy.
Sui Jianguo’s T-Rex sculpture is photographed to create a distorted photo print. Music collective YETI OUT incorporated Rexy into their signature graphic round face. Zhu Jingyi playfully recontextualized the brand’s mascot in an authentic ink drawing and graphic artist Guang Yu reinterpreted Rexy in a fierce hand-drawn graffiti print.
Photos by © 2018 Mitchell Sams, courtesy of Coach