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COACH and Michael B. Jordan Support The Future Project and Dream It Real Initiative

Michael B. JordanOn January 11, 2019, students at the Barringer High School in Newark, New Jersey had a surprise visitor – actor and producer Michael B. Jordan who happens to call Newark his hometown.

The special surprise was in support of Dream It Real, Coach’s philanthropic initiative through the Coach Foundation aimed at supporting the next generation as they envision and create the future they know is possible.

“I am honored to be involved with Coach and their Dream It Real initiative,” said Jordan, who is currently the global face of Coach menswear and thinks of the event as more than just a visit. “Empowering young people is deeply important to me, and being able to work with the students as an honorary Dream Director at Barringer – in my hometown of Newark – was an experience that I will never forget.”

As part of Dream it Real, Coach partners with The Future Project, a national nonprofit organization that makes it possible for young people to discover their power and learn to build a better future. The nonprofit places “Dream Directors” in high schools across the country – transformational coaches, leaders and organizers trained in The Future Project’s unique, research-based methodology.

As part of the program, students work with Dream Directors to create passion-based Future Projects that bring their dreams for self, school or society to life.

On Friday, Jordan visited Barringer High School as an honorary Dream Director, where he met with and mentored students, co-hosted the school’s student-organized “Passion Show,” and signed a new motivational mural created by artist Toby Triumph in collaboration with Coach. He also participated in a school pep rally, where he was gifted with the school’s basketball jersey.

“We were thrilled to be at Barringer with Michael to work with The Future Project and the young people at Barringer High School,” said Carlos Becil, Chief Marketing Officer of Coach. “Michael truly embodies Coach and Dream It Real’s values of possibility, optimism and inclusivity, and shares our commitment to supporting and inspiring youth.”

“In Newark and in communities across the country, there is a growing movement of passionate young people who are building a better future for us all,” said Kanya Balakrishna, CEO and Co-founder of The Future Project. “Michael B. Jordan is an incredible role model for these young people, and we’re proud to partner with him and Coach to give them the inspiration and support they deserve.”