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Neiman Marcus Iconic Christmas Book Revealed with the Legendary Fantasy Gifts

Neiman Marcus Christmas Book

In Dallas, the Christmas Book is as much a part of the Holiday season as Christmas trees. For the past 93 years, its arrival in mailboxes is highly anticipated because to Dallasites, this signals the start of the Christmas season.

And this year, New Yorkers experienced the excitement for the first time. On October 16th at NYC’s Hudson Yards, Neiman Marcus unveiled the 2019 Christmas Book, the luxury retailer bringing to the Big Apple a time-honored Dallas tradition.

A curated selection of nearly 800 extraordinary holiday gifts for everyone on the customers’ wish lists, the 2019 Christmas book presents an assortment of extraordinary holiday gifts across a broad range of categories and price points – from the Funboy Holiday Inflatable Snowmobile ($99, page 227) to the 007 Aston Martin Designed By Daniel Craig ($700,007; page 259-260).

“The Neiman Marcus Christmas Book and our Fantasy Gifts are a tradition that customers look forward to year-after-year,” said Lana Todorovich, President and Chief Merchandising Officer, Neiman Marcus.

“For the 60th anniversary of Fantasy Gifts, we’ve pulled out all the stops – both with the gifts themselves and the way we’re unveiling them to customers,” Todorovich added.

The 2019 Fantasy Gifts will delight customers this holiday season through a series of videos starring award-winning actress Rachel Brosnahan. The series, which will be promoted through Neiman Marcus’ social channels, introduces each gift in a whimsical way that evokes the feeling of holiday nostalgia.

In addition, for every Fantasy Gift purchased with a Neiman Marcus credit card, purchasers will receive an InCircle membership to the President’s Circle; subject to credit approval.

First published in 1926 as a 16-page booklet, the Neiman Marcus Christmas Book was initially intended as a Christmas card to the store’s best customers. Over the years, the book has evolved into a legendary source for alluring and spectacular gifts while maintaining its personal and timeless touch.