On June 2nd, Abercombie & Fitch launched a getaway-inspired co-designed capsule collection with Texas based influencers Dede Raad of Dress up Buttercup and Emily Travis of Champagne and Chanel. The duo were handpicked by Abercrombie based on their sense of style that encapsulates the re-imagined expression of the Abercrombie brand and their highly engaged communities.
The collection that was launch online on that dat and in all Abercrombie stores across the US, contains several styles of ready-to-wear that Dede and Emily worked on together with the Abercrombie design team in Ohio. The collection ranges from $40-$120.
“Visiting the Abercrombie headquarters in Ohio and working on this collection with the team there was a dream come true for me,” says Emily Travis. “The team really listened to us in terms of design and fit and what our community really wants to wear.”
“When designing this collection with Abercrombie and Emily, we were able to keep our community in mind and that truly means so much to me. Taking feedback from the ladies we hear from daily and using it to curate something special together was the ultimate experience for us,” Dede Raad added of the collection. “What we hope we’ve created is a wardrobe that women all over will want to wear on repeat year-round!
The collection contains warm weather essentials like flowy dresses, shorts, denim, and matching sets.
Dede Raad of Dress up Buttercup and Emily Travis of Champagne and Chanel were handpicked by Abercrombie to work on the brand’s co-branded getaway-inspired capsule collection, containing ready-to-wear, shoes, and accessories.