NEW YORK, Jan 8, 2013/ — Taking the torch from Lucy Hale, Hollywood’s sweetheart Vanessa Hudgens is the new face of Bongo with her first campaign debuting this week to promote the label’s spring collection.
A playful Vanessa is showed off in Bongo’s spring campaign where she is wearing the label’s spring collection of apparel, swimwear, footwear and accessories. With custom-built graffiti wall specially created for the campaign setting the tone, Hudgens showed off her creative side by spray-painting one of the set backdrops used in the campaign.
Commenting on her new role as Bongo spokesperson, Vanessa Hudgens stated, “I really love Bongo because their clothes are super stylish and fashion forward. Their jeans make everyone look amazing.”
Vanessa joins Kim Kardashian, Nicole Richie, Rachel Bilson, Ashley Benson and Lucy Hale on the list of high profile Bongo spokesmodels.
The multi-media marketing campaign will debut in March issues of fashion, lifestyle and entertainment magazines such as Teen Vogue, Seventeen and Cosmopolitan as well as appearing outdoor, online, at Bongo.com, on shopyourway.com, and in Sears and Kmart marketing and in-store collaterals.
Bongo is available exclusively on shopyourway.com and at Sears and Kmart stores nationwide as well as online at www.sears.com and www.kmart.com.
Photos courtesy of Bongo